Buyer Behavior



For my product I am focusing on those who buy the newest technology. The kinds of people who like to be the first to have the fun, new and innovative products on the market. For my interviews I decided to talk to my Uncle Jeff, a good friend Rachel and my leasing agent at my apartment complex. When interviewing I found that the need awareness for my product (a high tech air conditioning system that connects to your smart watch) the need arises inside of their homes when they realize they are too hot or too cold. Two of my interviewees said they notice in the morning when they wake up and my third was most effected in the evening. They all said that during the day it does not effect them because they are typically at work. The best place to get the product in front of them would be using online advertisements since this isn’t a product that you can really sell in common stores. When they discovered their needs their google searches included “smart air conditioner”, “air conditioning app”, as well as asking family or friends if they have heard of anything similar. After interviewing multiple people, I found that my 3 interviewees have the same unmet need. My Uncle Jeff loves to have the latest and greatest technology. He already has a smart tv, an apple watch, as well as, other advanced products such as music speakers. He would definitely be a main type of customer who would buy this product. Rachel loves to have new technology but admits she probably wouldn’t impulsively buy it because of the price. Since she is still a college student she would want to wait until she is done with school or even until she owns a more permanent home. My leasing agent thought it would be a very cool idea to install these air conditioning systems into the apartments because it would help keep our building competitive with the other high class apartments being built so rapidly in Nashville. It would not be unrealistic to raise the rent in order to compensate for the system since the city is in such high demand to live, especially downtown. Those who like to have the latest technology will love a product like this. It gives people the ability to have a product that keeps them comfortable as well as have a flashy new system to show people when they visit. This definitely influences need awareness and information search.

Comments

  1. UnknownOctober 7, 2018 at 7:48 PM

    Brooke,
    Your interviews seemed comprehensive and it seems like you gathered a lot of information that will help you market your product to the customers you are trying to reach. I like that you talked to some people that you already know but also went out of your comfort zone to talk to someone that you are not familiar with to get information that may be a little less biased. Overall, I think you identified a great market segment and have learned a lot from the interviews you conducted.

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  2. katerinagarciaOctober 8, 2018 at 1:02 PM

    Hi! I really enjoyed reading about your interviews. I also think to make your app more competitive you could include the fact that having an app like this could essentially help lower utility bills. I know for my roommate and I we sometimes forget to raise the air before we leave for the day, however with this app you can easily fix the air after leaving which in turn would help lower the monthly bill. It was a great idea for you to introduce this idea to a local apartment building!

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  3. Austin GalbraithOctober 8, 2018 at 9:33 PM

    Brooke,
    You do a great job with these interviews and finding three different types of people who have the need for your product. I agree that the times when I most feel the need for a product like this is in the morning because I'm always freezing getting out of bed, and at night when I'm trying to be comfortable watching TV or doing homework. You help make your argument stronger by interviewing your leasing agent at your apartment and them agreeing that this would be a great product for apartment's.

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